Let's hope they focus on the broader issues more so than the recent multichannel summit I attended. Where it felt that the presenters were too focused on just the Internet channel.
I can only hope! Watch this space...
Thoughts and opinions on Multichannel, eCommerce and Cross-channel/Merged-channel Retail
Let's hope they focus on the broader issues more so than the recent multichannel summit I attended. Where it felt that the presenters were too focused on just the Internet channel.
I can only hope! Watch this space...
Stuart, Another way I would look at Argos's model is the way they divided the customer's buying experience into discrete activites: 1. Search 2. Select 3. Pay 4. Collect The neat bit is that for...
Sounds like you'd want to define a publicly accessible business service for both your customers and business partners, sitting in the business services layer. I'm hoping to cover approaches in...
Multichannel Retailing Reference Architecture: Update · 16 years ago
What about third parties who pull your content via APIs as users?
Multichannel Retailing Reference Architecture: Update · 16 years ago
Thanks Sienne. You're observations are spot on. This all comes back to People, Process & Technology, with People and Process being the most difficult to get right. As you say, the silo...
Using Social Media to drive footfall and customer retention · 16 years ago
Sometimes it is not the technology that is missing, but the organisational design which silos e-commerce and marketing. This can sometimes lead to disintegrated strategies, which can, at their...
Using Social Media to drive footfall and customer retention · 16 years ago
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